Longoni Srl is a Brianza-based company that produces professional billiard cues: wood is at the center of the company's activity and attention, the choice to plant trees is therefore the natural consequence.
An action aimed at re-naturalizing the local territory and promoting corporate sustainability, putting wood at the center.
Here is one of the trees planted in Milan, in spring 2019:
Here is one of the trees in Taibon Agordino (BL), in June 2021:
Here is one of the trees in Rasun di Sopra (Bz), in June 2022:
The collaboration between Longoni Srl and Rete Clima also continues in 2023.
During the month of June 2023, with the team of Rete Clima, Longoni Srl has planted in Sesto (BZ) in Val Pusteria, 60 plants including trees and shrubs to reforest an area affected by wind and snow crashes caused by storm Vaia in 2018, by heavy snowfalls that occurred between 2019 and 2020, and later also by Bostrico (Ips typographus) damage, which felled thousands of trees. A high-value project on the Italian alpine territory, contributing to the goals of renaturalization of an area affected by natural disasters.
The reforestation activity carried out by Longoni Srl is part of Foresta Italia, the Climate Network's National Forestation Campaign that launched in spring 2022.